The hot fashion ticket in London this year is the Dior exhibition at the V&A, but I when I was looking for somewhere for a Birthday treat for my Mum, the quieter and smaller Mary Quant retrospective stood out to me as the one to book.
I didn’t know much about Mary Quant – and I was really pleasantly surprised how much more to her story there was than just the famous Sixties miniskirt. In fact, the show content is broader than just that period – covering from about 1955 to 1975 – and featuring fashion, make-up – and my personal favourite, the Daisy dolls.

Quant moved into the toy market in 1973 with Daisy, the ‘best-dressed doll in the world’. This enabled the next generation to connect with her brand, buying miniature versions of the designs for the jet-setting, independent doll. The launch at the Harrogate Toy Fair featured models dancing down the catwalk wearing life-size versions of Daisy’s wardrobe.
I loved these brightly coloured swinging rain capes – which came in yellow, pale pink, hot pink and orange. I’d wear one of these now.

Quant designed a range of these bold rain capes for Alligator Rainwear in a rainbow of the season’s ‘snappiest shades’. The paired-back and fun design in showerproof cotton canvas features slash pockets, a central zip front, metal studs and Quant’s signature colour contrast top stitching at the hem. The advertising proclaimed ‘Quant girls take shelter under this swinging cape’.
And getting a glimpse behind the scenes at the creative process was great – this storyboard featuring Quant’s make up products is ace.

At the heart of this collection though, are the stories of the women who wore Quant’s clothes – which were fun, accessible and gender-boundary pushing – at a time when women couldn’t even wear trousers into a restaurant. A lot of the pieces were sourced from the public, via a call-out from the V&A last year and there’s a charming video display of personal photographs and snippets about the pieces, from people that bought them, or their families.
The exhibition runs until February next year – so there’s plenty of time to go and see it. I’d highly recommend you do 🙂




The range of materials, formats and subject matter is vast – with work from established designers such as Shepherd Fairey to grass roots messages and campaigns about Grenfell, the events in Catalonia and feminism in China.
There’s a quote in a recent review in The Guardian that I thought particularly apt: “As you drift through the space, one of the overriding themes is quite how powerless the traditional tools of professionalised design and marketing now appear to be in contrast to the DIY alternatives, whether they be pasted on the wall or shared on Facebook.”
Go see it. Seriously. Hope to Nope: Graphics and Politics is on until 12 August.














